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Wine Alchemy: Consulting, Strategy, Marketing, Growth.
At Wine Media Growth, we go beyond marketing.
Our agency has been growing for several years, built on a lifetime among the vineyards. Our founder grew up making wine with his father, learning every step of the journey: harvesting the grapes, crafting the wine, designing labels, selecting bottles, and bringing them to market.
That experience shaped a deep understanding of what it really takes to build a brand in the wine industry.
Today we bring that knowledge together with strategic consulting and modern marketing, helping wineries stand out, connect with the right consumers, and grow in a sustainable way.
We use technology, including AI, to support our work, but the real difference comes from living the wine world from the inside.
Our Philosophy
At Wine Media Growth, we believe that every great wine deserves a story that is told with authenticity, clarity, and impact. We work with wineries whose vision aligns with ours, building partnerships that go beyond campaigns and focus on long-term growth.
Our roots are in the vineyard, from harvest to bottle, from label to distribution, which gives us a practical understanding of what it truly means to create a wine brand. This foundation, combined with our continuous study of modern marketing, allows us to bring both authenticity and innovation into everything we do.
We know that no two wines are the same. Each region has its own character, each producer has a unique vision, and each market requires a different approach. That’s why efficiency and adaptability are central to our philosophy. We design strategies that respect individuality while delivering measurable results.
Technology, including AI, supports our process, but the real difference lies in our ability to merge hands-on winemaking knowledge with sharp marketing expertise. For us, growth is not just about visibility, it’s about creating meaningful connections that turn every bottle into a lasting experience.
Deep Field Knowledge
With roots in the vineyard and decades of hands-on experience, we start every project from the ground up. We translate practical winemaking insight into strategies that truly fit your production and market realities.
Strategy & Brand Identity
We craft coherent brand identities that reflect the wine’s origin and story, then build strategies that make that identity visible and memorable across channels.
Direct-to-Consumer Growth
From club retention to targeted e-commerce funnels, we design DTC systems that increase revenue and deepen customer loyalty: measurable, testable, repeatable.
Data-Driven & Adaptive Campaigns
We design campaigns that evolve with the rhythms of wine. By setting clear KPIs and tracking performance, we adapt strategies to seasonal cycles, harvest timing and market feedback. The result: efficient campaigns, sharper insights and stronger returns.
Virtual & Experiential Events
From masterclasses to exclusive virtual tastings, we create branded experiences that convert curious drinkers into loyal customers.
Operational Support & Distribution
We advise on GTM, trade strategies and export positioning: bridging marketing with distribution to convert visibility into placement.
We don’t believe in quick fixes. By working closely with your team, we build partnerships that last, aligning with your long-term goals and continuously evolving to support your winery’s growth journey.
What we offer
VineGrowth
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Creation of initial strategy and monthly content plan for 1 platforms (e.g., Instagram, Facebook).
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Storytelling and copywriting for 12 monthly posts.
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Platform optimization with professional bio and highlights.
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Basic community management (replying to comments and messages).
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Consistent post scheduling.
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Strategy development and planning of awareness and traffic campaigns.
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Management of an initial advertising budget based on audience behavioral analysis.
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Ongoing monitoring and basic campaign optimization.
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Simplified monthly report with key social media and ad performance metrics.
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Explanation about the power of virtual events
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30-minute monthly session focused on alignment and strategic direction.
HyperVine
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Includes all services from the VineGrowth +
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Development of advanced strategy and monthly content plan for up to 3 platforms.
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Storytelling and copywriting for 25 monthly posts.
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In-depth community management (proactive engagement with the audience).
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Detailed progress analysis and calendar adaptation.
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Funnel strategy creation (awareness, consideration, and conversion).
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Management of larger budgets focused on business results such as leads and conversions.
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Ongoing performance analysis and continuous adjustments to maximize Return on Investment (ROI).
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Detailed monthly report with performance analysis of social media and ads, focusing on key business KPIs (e.g., Customer Acquisition Cost, ROI).
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1 Virtual event in 1 platfomr
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60-minute monthly session for market analysis, opportunity identification, and positioning strategy discussion.
ApexVine
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Includes all services from the HyperVine +
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In-depth competitor analysis, market research, and detailed persona definition.
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Consulting on brand positioning, production, market challenges, and logistics.
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Advisory support in identifying the ideal consumer, persona, and target audience.
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Guidance on which social media platforms to leverage and how to position the brand for the right age group.
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Complete and consultative management of all relevant platforms for the client.
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High-quality content production, including full storytelling.
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Proactive community management, with trend monitoring and real-time adaptations.
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Comprehensive high-performance strategy with optimized sales funnel to maximize ROI.
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Premium budget management and continuous performance analysis.
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Strategic reports including market and competitor analysis, along with channel performance, featuring clear and actionable recommendations.
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2 virutal events in 2 platforms
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90-minute monthly session for market analysis, opportunity identification, and positioning strategy discussion.
Meet The CEO
Francisco Sousa, CEO – Your Partner in Wine Business Growth
My journey in wine began in 2008, when my father crafted his first wine. What started as his hobby and passion, made with the finest materials, ingredients, and meticulous care, became the foundation of my lifelong connection to the industry. Working side by side with him was my greatest school: I learned to care for the vineyard, to choose the right moment to harvest, to take part in the winemaking process, and later to manage branding, sales, and distribution.
Living every step of the journey, from the field to the bottle, gave me a rare, hands-on understanding of the challenges many wineries face.
I studied International Relations, Marketing, and Ecommerce, and later specialized in Neuro Marketing, Sales, Paid Media, and Media Management. Along with professional experience in industries like finance, tech, and food, this gives me and my team a rare combination of strategic insight and practical know-how.
Through Wine Media Growth, my team and I provide marketing services and consulting, built on real-world experience. Because we’ve lived the same challenges that many wine brands encounter, we know how to guide them with both expertise and empathy. Our mission is to help wineries, wine brands, and retailers amplify visibility, connect with the right audience, and achieve sustainable growth.
In parallel with my academic and professional path, I’ve always practiced competitive sports at the high level, becoming a world Muay Thai champion. That experience taught me resilience, discipline, and focus, values I now apply every day to help wine brands overcome obstacles and thrive in a competitive market.
Looking for More Information?
If you have a general inquiry and would like to speak with our expert team, click the link below to get in touch with us.
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